The only good thing about Ulrich is that he is a werewolf, meaning hell get benefits from your other cards that boost werewolves
Where do you land on reach
What Is a Pokmon God Pack Worth
It still has a place (mostly driven by nostalgia, probably) in dredge decks like Jarad, Golgari Lich Lord, and you absolutely have to run it on principle in Saffi Eriksdotter and Hans Eriksson decks
I absolutely love the flavour text referencing the phrase about chickens running around with their heads cut off, I absolutely adore the artwork of a slim chicken-man gentleman with a rapier, but the best part of it has to be the little detail of the portrait in the Chicken a la King's wall being of an egg
Also, and this may seem odd given the importance of the card, 3 chateaus is unnecessary, given the ease with which you can search/recycle the card you can afford to drop at least one if not two copies to make room for some more traps either to help control the pace or to boost your combos (maybe an ultimate offering) I've always felt that one of the biggest strengths of the madolches is their search power and effortless redundancy, means you can get away with running fewer of your key cards and make room for more control cards and tech